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DAY TO DAY ACCOUNTING, CASH FLOW MANAGEMENT, FINANCIAL ADVICE FOR YOUR GROWING BUSINESS
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Questions
I’ve got a bookkeeper, why do I need FD?
  A bookkeeper can process your invoices but is unlikely to be able to analyze the information and give you answers that will impact on your profits.
  A tax accountant can produce year end accounts but may not be able to manage cash flow and chase debts, or have the resources to get you vital information just when you need it.
What makes Financial Direction different?
  This is our main business and we have been doing it for over twenty years, it’s not a service tacked on to a standard accountancy practice that calculates tax and carries out audits. We have a wealth of experience in managing accounts departments, designing systems, analyzing information and running real businesses.
  We provide a very personal, focused and flexible service. To the outside world, we can become your accounts department rather than an accountant who works on and off for you and lots of other clients. We pride ourselves in learning our client’s businesses ‘inside out’ so that we can offer them the best possible service.
Am I going to lose control of my finances?
  No, you gain more! You gain more control because of the information that we give you on how your business is doing.
  We can report to you the key factors as often as you like. We can also forecast what will happen to the business, from cash flow to costs, to give you more control over improving your future.
  Regarding day-to-day control: your approval is absolutely required for payment runs; your input is needed for inventory and asset type records; budgeting will always be a side-by-side exercise; rest assured, you’ll still be able to write an occasional check for something that requires immediate payment, and we’ll always ask questions if we’re not sure about something so we get it right the first time.
 
Why do I need “snapshot” reports a.k.a. management accounts?
  Because our management accounts give you clear, simple, concise information on which you can base sound business decisions.
  Regular reports highlighting the key financial indicators in your business will help you to quickly analyze what’s going on, to plan and to make decisions.
  Regarding day-to-day control: your approval is absolutely required for payment runs; your input is needed for inventory and asset type records; budgeting will always be a side-by-side exercise; rest assured, you’ll still be able to write an occasional check for something that requires immediate payment, and we’ll always ask questions if we’re not sure about something so we get it right the first time.
 
How important is managing cash flow?
  Cash is king, especially to a growing company and cash flow can change dramatically from day to day.
  We create a cash flow forecast that is as useful on a daily basis as it is for projecting what your bank balance might look like in one, two, even six months time. It will show you any pressure points that we can predict might be on the horizon. This can be a strong tool both in business planning and in building a relationship with your bank.
 
If you need more time to develop your business, but you don’t want the hassle of full-time staff, call Financial Direction for a free chat!
Financial Direction, Inc.
P.O. Box 296
Geneseo, New York 14454-0296
John Perkins, FCA - President
jp@fd-usa.com
Phone: 585-519-4209
Tanya Rice - Sr. Accountant
tr@fd-usa.com
Phone: 585-519-4209
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